Cringing at the headline. Is that the purist in me, or Mrs. LaCroix’s voice (my 5th grade teacher)? “Egad”
Love ’em or hate ’em, writing lists work.
They are a form of writing. From your to-do list to your grocery list – putting things down in a list format is a helpful writing tool. It’s also a … well, let’s list these out, hmm?
- Quick to Write – For the business owner who is too busy to write new content, lists are a time-saver. Each bullet point can be one or two sentences (and should never be too much longer than that).
- Easy to Scan – Lists are a gift to the
readerscanner, because really, who reads anymore? Yes, we all want to read – prefer reading, even – but nowadays, we scan.
- Rememorable prior to Remarkable – I know “rememorable is not an official word – but it sings in this context (consider it: poetic license). List items are easy to remember. If you want to get remarkable, use list posts as a way to expand thoughts.
- Expandable – Each point in a list can be expanded into
thatthe writing thatMrs. LaCroix (my 5th grade teacher) so desired. Because it first appeared in a list, better chance the expansion will be read.
- Sharing more Likely – Lists, or at least some of the items on a list, are more likely to be shared. And in this time of content curation, people sharing content is great for the writer, the reader, and the one sharing.
- Invitation to Engage – A reason lists are easy to share is how they invite agreeing or alternative opinions. Every one becomes connected. Each has a role.
- Digestable – Bits are easier to digest. And who wants to get fire-hosed?
- It’s in the Bible – From the Commandments to the Beautitudes and many places in-between. Likewise (as HubSpot also practices in this preaching).
Look, I know a lot of folks say they hate lists. But, a lot of folks say they hate Barry Manilow songs too – yet, we know the words and often sing along. See third item above.
In some ways – probably 11 or 12 – it’s a lot of what SmallBizTracks works on: “Dividing things into small, potentially repeatable tasks for the purpose of continuous growth.”
As we approach the end of 2013, I’ll be sharing a lot of lists on the SmallBizTracks twitter. There, we share lots of helpful links – and it’s what folks write this time of year – and they are often great helps.
We’ll also be taking a look here on this site at different areas so you can be building a better business presence for 2014 – and they will be delivered in list form now – and expanded form later.