An old saying goes, “Actor and Audience each have roles.” Still true. Yet, when it comes to display and visual merchandising, a smart business will allow for the audience to share the stage.
Give room to your audience to become part of the display as they take selfies and exercise other photo opportunities – empowering them to extend your reach.
Get out from behind the counter and see your store as they see it – and adapt.
Photo on Flickr by comedy_nose