We’ve all seen them from time to time. The dreaded “Nothing Found Here” page or 404 Error Page.
This can happen when a link is broken or the visitor to your site types in a URL wrong. Sometimes, it’s because you completely took down a page or post rather than edit (??).
Having a custom 404 page provides a better user experience to your visitor because it’s not a dead end.
Google suggests this is good practice and offers some helpful ideas and widgets.
Is your 404 Error page a dead end? It doesn’t have to be.