Twitter for You and Your Business – A Test of Two Accounts

Apple and Orange, different handsWith the rise of independent contractors, freelancers, and solopreneurs as small business owners – this is a question I hear more and more:

With a Twitter account for both my own name and my business name, How do I avoid repeating everything?

It’s a good question, one I’ve asked myself often. Simply tweeting the same thing on both accounts is really making noise and clutter. In most cases, you’ll have a large cross-over of folks following both accounts. So, how do you remain the same – but different?

There are a few practical and helpful ways to do this, and we’ll look at a practice I’m starting to use between @mikesansone and @SmallBizTracks.

Bad Robot

The worst thing you can practice is sending out a tweet from both accounts, saying the exact same thing, at the exact same time. It’s noise. With the ability to schedule tweets using tools like BufferApp or Hootsuite, you can at least separate them – and get better coverage.

If you must post at the same time, change up the message: Maybe the title on one tweet and a tagline on the other tweet. Unfortunately, most of the folks who do this are posting to their blog and have an “auto-tweet” thing going to both accounts. Still, change the time on one account or have it auto-tweet to your business account, then re-tweet then later from the other account.

Pre-Purpose Your Practice

Local Resource: If your business prides itself on being part of the local marketplace, on your business account you might want to become the resource on things happening in the business scene around you.

You could post on events, people on the move, even simple things like “Saw that @MamasKitchen is having Stroganoff as a special. Yum.” Or “Construction begins on 4th Ave, take 2nd of you’re coming into town.

With that plan, you can tweet larger business issues and thoughts from your personal name account.

Best in Your Business: Perhaps your business name account can become known for being a resource on topics only related to the business. A bakery owner could do all the food-type tweets, as well as their own menu, on the business-name account. On the personal name account could be larger issues pertaining to running a small business, or or be the human touch and relationship building tweets.

Human Touch: Business tweet? On the business name account. Personal touch, whether it be a movie, a recipe, or your favorite team? On your own name’s account.

Different Resources, Different Accounts: I’m leaning heavily in this direction going forward.

With SmallBizTracks, the focus of the business is to build a better business presence (offline and online; web, social, mobile) by breaking things down to small components. We call these “tracks” and there is a plethora of tips, tutorials, and tweaks shared on the web daily.

Knowing that many small business owners are the DIY type, I’ll be sharing the helps for the DIY folks on @SmallBizTracks. The @mikesansone account will be sharing resources too, but at a larger scope of thought and theory. Tips on the business account; Thinking on the name account.

There are many possibilities with these types of practices. Just about every small business owner has at least a few options:

  • Type of business
  • Geographic location
  • Leadership or Management roles
  • Marketing and Sales
  • Human Being

And there’s no single right way to do things. Find out what works best for you, measure success, modify.

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Photo on Flickr by automania

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