Paying Attention to Social, Local, Mobile (SoLoMo)

Some small business websites still look like they were built in 1975.

Of course, there were no websites in 1975, but even the standards of web design of 2005 are now outdated. Things change. While it’s a headache for many, it doesn’t have to be so.

Building a better presence is an active process. It’s not a project, not a once-and-done task. Though some of the process can be looked at as a project, the process is ongoing. After all, isn’t change ongoing?

For the small business that places an emphasis on localized customer base, either their geographic area’s residential population or its tourist population, there are three areas of focus that should always be paid attention to:

  • Social
  • Local
  • Mobile

Some have coined this  as SoLoMo. No matter the jargon, these three moving targets are important to you – because they are important to the people you’re trying to reach.

Infograph on Social, Mobile, Local (SoLoMo)

With such growing and oft-moving targets as Social, Local, and Mobile, taking a big step might not be best for your business. If change happens and your marketing efforts need to pivot – would you prefer to be a PT boat or a Battleship? Small steps can lead to big results.

Ready to get started?

Note: The image above is part of a week-long project on creating and repurposing Infographics for your business. Each day this week, another mini-infograph will be used. Later, we’ll cover how and why you might want to do something similar.