Local Search is a Buying Signal

A local search is a buying signal.

Many local businesses put up a website so they could be found. After all, 70% of desktop searches with a local focus result in an action in the next month. Not surprising.

Did you know that a local search on a mobile device leads to an action within the next hour?

Graphic of Local Search for Small Business

Some business owners cry out, “My customers already know I’m here!” But what about the travelers and passersby. What about the casual visitor, or someone who has grown into needing your service or product?

If nothing else, spend one hour a week for the next few weeks on building up one local page for your business. Whether you use the service or not is beside the point of this exercise. Your customers and prospects might be using it (and looking for a business like yours). A few places to start:

  • Facebook Pages
  • Google Plus Local
  • Yelp
  • Merchant Circle
  • Manta
  • Foursquare

Want more phone calls? More walk-ins? More leads?  Put a bit of focus on mobile. They could be looking for you. Within the next hour.

But first watch this:

Make it easy in your area easy to find you. Your business will grow. Need a hand? 800-825-9973 or 515-802-2273. We can help.

Note: The image above is part of a week-long project on creating and repurposing Infographics for your business. Each day this week, another mini-infograph will be used. Later, we’ll cover how and why you might want to do something similar.

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