Taking small steps – even if seemingly insignificant – can lead to big outcomes. Remember the teachings of Mr. Miyagi:
It’s great to be thinking about the big picture, but remember big pictures are composed of small pixels.
- Putting your phone number above the fold on every web page you have in your inventory
- Making your phone number “Click-to-Call” for mobile devices
- Creating a simple product and a submission form for visitors
- Introduction video on your web page and YouTube Channel
These small steps, what we call “Small Biz Tracks”, can be as simple as creating a call-to-action form on your site or building a Google Plus profile, or as complex as building a mobile app or a series landing pages to create revenue.