What Gives You the Chills?

Here’s J.J. Abrams (Lost, Super 8, Revolution) and one of my favorite question-askers/storytellers, Morgan Spurlock (A Day in the Life, Super Size Me) in a short video about choice, technology, and how to know which possibility to go after:

Isn’t this true with some of the Social Media choices we face? With so many choices – which do you go after? Certainly not all of them – that would turn into a slow process of none of them. Go after the one that thrills you first!  Hate Facebook but love Pinterest?  Go with Pinterest first.

When it comes to which Social Media track (or which “duck”) to go after first, what gives you the chills or thrills?

By the way, I’m lovin’ Zeitgeist Minds. Lots of great thinking going on.

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  1. says

    Do you think that it’s possible to focus on one social media channel and do great – than focusing on lots but look so mediocre that it scares people away?

    • says

      Great question:-) I think the probability of success increases – especially if just starting out – when one focuses on a single channel, and preferably the channel or network they like or use most. So in that way, yes – one focused success is better than widespread mediocrity.

      Additionally, I think once thriving in a single network, it’s wise to branch out to extend voice, reach, or presence. I also think curiosity to see if success can be replicated motivates us to try other channels.