“That doesn’t matter to me, I don’t use a smartphone or tablet.”
That was his response when our talk turned to what users saw when looking at his website on a mobile device.
In asking how many of his customers or prospects might use a mobile device, his answer was predictable: “Not Many.”
How about within the next year or two?
It can be difficult to look at your business through the eyes of your customer, but you must look through the Customer Perspective often:
- Is that window display compelling enough to bring them into the store?
- Are my ads convincing or just corny?
- Do my website visitors have a clear path to find what they are looking for?
- Can a mobile user click on my phone number to call?
Looking over your business – and all its touch points – as best as you can, see with a sort of bifocals, if you will: One from your own perspective, another from your customer’s eyes.
As for our friend who doesn’t own a mobile device, his website is built using WordPress. With the Jetpack plugin’s new Mobile Theme, we were able to quickly, painlessly, make his site readable on a mobile device.