Questions about QR codes (Quick Response) are frequent and in many cases, more advanced than simply “What’s a QR code?”
Even if the question is about how QR codes work, I interpret the question to be “How will a QR code help my business?” or “What’s the best way to use a QR code?”
There are three guidelines I offer in using QR Codes:
- Point to something besides your home page – If you’re just going to point to your “www” spell it out so everyone can read it. Better practice is to create a unique “landing page” to welcome your mobile visitor or send them to a page within your site targeted for the specific audience you’re trying to attract. An example might be a restaurant pointing to a menu that is good to grab-and-go (remember, visitors will be on a mobile device).
- Don’t be a moving target – Have you ever seen a QR code on a billboard or the side of a vehicle. Tough to capture if either the QR code or the mobile user is moving. I could see it work on the back of a vehicle if it’s often parked in a public place, such as a job site or in an area with heavy foot traffic.
- Track results – Always test and track. You can use unique URLs or shortened URLs to help track where your mobile visitor comes from and if they took an action. QRickit has a terrific guide on tracking QR code traffic.
The are so many ways to use QR code, but two important questions remain: Do they point to or provide value to your customer or visitor? Will they help you reach your business goals?
Wonderful Story: One company is now developing brass QR codes for headstones so grieving families can attach to the after-life memorials of their loved ones.
Setting up QR codes, Landing Pages, and ways to track your traffic are each one of the small steps a business can take towards bigger results. They are what I’ve been calling “SmallBizTracks” – small steps, simple, affordable.