Do you know why most folks visit a business website? Knowing the answer might provide light on the next few small steps you take with your site.
Why do people visit your small business website?
To Call: A majority of the visitors to your site are simply looking for a phone number. Make it easy to find. Put it on every page (and preferably in a place above the bottom of the page in a font size that doesn’t require a magnifying glass.
To Visit: Are your business hours listed? A lot of people want to know when you are open (yet a lot of websites don’t list that information). Is there a map along with your address?
To Research: Potential customers want to know your backstory, who you’ve worked with, and how you work.
- Phone Number – Get your phone number on every page. Above the fold. Put it in your banner or on a side bar. Having a contact page is an extra click for the visitor. Don’t make them work so hard.
- Business Hours – If you have a CONTACT page, you could list your hours of operation, your map, email address, and phone all right there. Forms are great, but don’t make that the only way to contact you. You’ll lose more business than the spam you’re afraid of (and probably won’t get).
- About You – Include a brief company history – emphasis on “story” – even if you’re new in business, a backstory can be a connective tissue to some great new business relationships. Pictures are a great addition on this page.
If you need a hand or have a question on these small steps, give me a call:-) 515-802-2273