An infographic on Mobile Content Consumption shows that 22% of all content consumed in the U.S. is seen from a mobile device. And the number is rising.
If you operate a business that relies heavily on incoming calls or walk-in traffic, it’s important you start making the phone numbers on your site a “Click-to-Call” link. It’s actually pretty easy.
Create your “Click-to-Call” hyperlink like any other link.
- Start with the text. My number is 515-802-2273.
- Hover and highlight the text with your mouse and go to the button in your editor to make a link (usually looks like a chain).
- Instead of the “http://” and a web page address, replace the “http://” with “tel:” (no forward slashes)
- Create the link
So in review, instead of a full-on web address (e.g., “http://www.converstations.com), to make your phone number a “click-to-call” number so mobile users can click to call, simply create the link (e.g., “tel:515-802-2273).
If you’re adept at writing the full code out, you’ll still want to <a href= at the beginning of the link and the closing </a at the end. This is similar to the “mailto:” link for your email.
There is going to come a day and a prospect who sees your phone number on their mobile device, finds it’s not clickable, and goes on to the next business.
Small steps like these are what I call “Small Biz Tracks” and I hope they help you engineer your way to greater small business success. If you have questions, give me a call: 515-802-2273 (see how I did that link there?:-))