Don’t Refrain from Repeating Your Chorus

One of the hardest things to grasp in publishing to a blog or other social media is the benefit of repetition. And repeating a good thing can be beneficial.

If you write something today in a post or status update, how much of your potential audience sees it? And what of newcomers six weeks or two months from now? Did they catch up to that gold nugget now sitting in the archives?

Your posts and updates are like your online inventory. Your blog, your wall, your stream – just the display. It’s okay to repeat or refresh your best. We all love a good rerun. That’s why folks are still buying Sienfeld episodes.

The most memorable music is often repeated – even within itself:

For I don’t care too much for money,
For money can’t buy me love.

Can’t buy me love
Everybody tells me so
Can’t buy me love
No no no, no.”

Above is the refrain and the chorus from The Beatles’ Can’t Buy Me Love.

Your most memorable thoughts are worth repeating – and sometimes, your most memorable thoughts become memorable because you repeated them.

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