Your “Why” Should Come First

I dunno why Social Media can be a wrestling match for many small business owners.

It seems like it should be so easy, right?  Then once you start, you wonder why you ever started. Your niece can do this Facebook and Pinterest thing with ease. And your neighbor’s son is really popular on Twitter. So why not you?

No, it’s not a generational thing. Often it can be an attitudinal thing. In most cases though, it’s an operational thing.

Your niece and neighbor are probably doing things with a different purpose (recreational?) or practice (WWW = Whatever, Whenever, Wherever) than you as a business owner can (or want to) emulate.

While the Who, What, When, Where, and How are all important – Why should almost always come first.

Without knowing “why” you won’t have conviction to continue and every opinion about social media (and everybody has a few) will knock you off whatever path you chose in the first place.

Make social media mean something to your business.

Know your “Why” first.

Photo on Flickr by hlkljgk

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  • AlisaThinkBig

    Hi Mike, really like this blog post — an excellent question we should ask ourselves when being a part of social media. You say, ”
    Your niece can do this Facebook and Pinterest thing with ease. And your neighbor’s son is really popular on Twitter. So why not you?  ” This is exactly what we come up against at Think Big Online (Australian company). Our clients don’t see the point of social media or if they do, they don’t understand why their children are so much better at it than them. It creates a sense of not wanting to do it at all. And of course we really do want them to jump on in to the social media game. Sorry, having a web page isn’t enough any more. Spotify is really big here so our most recent post http://www.thinkbigonline.com.au/20-must-have-play-list-for-spotify/ is encouraging small biz owners to get their younger (maybe a little bit cooler?) employees to help them have some fun on social media. However, at Monday’s client meet, I’ll be asking them to think about WHY. 

    • http://www.converstations.com MikeSansone

      Fun can go a long way towards finding and maintaining the “why”, hmm?  

      • AlisaThinkBig

        Very true. Here’s to fun! Thanks for that, look forward to your next post.

      • AlisaThinkBig

        Very true. Here’s to fun! Thanks for that, look forward to your next post.

  • http://www.dailytrader.com/ Global wholesale suppliers

    Mike your posts are always awesome. One should ask himself these questions before using social medias, as every purpose has its own impact and the result is also changed from each other. A business has to choose special strategies according to its purpose of using these medias. This will keep business first in the match of Social Medias.

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