Next up: Knowing your “Who” gives you focus.
Your business will probably have multiple audiences:
- Core Customers
- Fringe Businesses (companies who also “touch” your customer)
- Shoppers who engage, but never transact (“attending audience“)
- Peers (could be competitors or collaborators)
- Neighboring Businesses
- Vendors & Suppliers
There are probably more we could list, though the top two audiences are who I’d put my focus. Write to them, for them, about them. Answer their questions. Solve their problems. Improve their lives.
Know your “Who”. Maintain Focus.