While exploring the “5 W’s” of social media for small business, we’ve looked at how Starting with “Why” gives you meaning and motivation and Deciding “Where” offers direction.
Next up: Knowing your “Who” gives you focus.
Your “intended audience” in social media, in most cases, should be your “core customer” in business. In most cases.
Your business will probably have multiple audiences:
- Core Customers
- Prospects
- Fringe Businesses (companies who also “touch” your customer)
- Shoppers who engage, but never transact (“attending audience“)
- Peers (could be competitors or collaborators)
- Neighboring Businesses
- Vendors & Suppliers
There are probably more we could list, though the top two audiences are who I’d put my focus. Write to them, for them, about them. Answer their questions. Solve their problems. Improve their lives.
Know your “Who”. Maintain Focus.
