written by Angela Sansone
Business cards. It’s a lost opportunity not to have one to hand out when people ask, “So what do you do?” or “How can I contact you?”
Few business owners are without a business card. As Mike and I work with small business owners to strengthen their web presence, I am amazed at how many haven’t claimed their on-line business cards … their Facebook or Google+ Pages.
Whether Facebook or Google is something you do, your online business card is out there sending consumers one of two messages:
“I’m a 21st century business who knows and cares about my online web presence.”
“I’m a business still stuck in the ’90s and I don’t know or don’t care about my online web presence.”
Not claiming your Facebook or Google+ Local page is not an opportunity you want to pass up.
Nothing against Mom’s Cafe – we hear the food is great, but we see this so many times. Lots of likes, a few reviews, and an echo chamber from the owner. From restaurants to realtors, furniture stores to HVAC repairs, there are plentiful opportunities being ignored too often.
As BizReport writes:
Businesses that claim their Places Page are able to customize and manage business information such as address, contact information, hours of business, profile picture as well as maps and directions.
The page is already out there. Claim it and have an influence over how the page looks and reads – and get to know your customers and reviews. The fact is, the more activity you have on these pages – the higher your rankings in search. So encourage your customers to say something on these pages.
But first, claim your Facebook and Google+ Local pages.
Guest Author: Angela T. Sansone
- One Page is All it Takes (and Maybe All You Get) (converstations.com)
- Facebook is Friends and Google+ Business (jeffkorhan.com)
- Why Businesses Should Never Ignore Their Local Market (adrsocialmedia.com)
- What Facebook Needs: Lists for Pages (jonloomer.com)