“The key to social media is to use the right tool for the job. Not ‘everyone’ should use Twitter or Facebook or Google+, because everyone’s needs are different.”
- Guy Kawasaki in What the Plus!: Google+ for the Rest of Us
Guy Kawasaki loves Google Plus. He says so early in his newest book, What the Plus!: Google for the Rest of Us. Yet this read, in e-book form only (and only $2.99) is a “How-To” book, simple and thorough.
If you’re toying or testing the idea of using Google+ for your business, What the Plus! is the missing manual.
Filled with lots of screen shots to help you navigate the nuances and noise, Guy admits to seeing the “ghost town” at the start, until he started using some of the simple steps he outlines in this book. From that point, “… clouds parted, and Google+ enchanted me. I reduced my activity on Facebook and Twitter, and Google+ became my social operating system.”
- How to Understand and Master Google+ (guykawasaki.com)
- How Guy Kawasaki’s Chat with Vic Gundotra Changed My Thinking about Google+ (anetahall.wordpress.com)
- Guy Kawasaki Explains How Entrepreneurs Are Getting Social Media All Wrong (businessinsider.com)