Two instruments we use in navigating uncharted travels are a compass and a map. We can do likewise with social media, too. Our compass can be our strategy, our purpose (a good compass lasts a long time).
Our Map? What’s our next step. Sometimes we get wandering while wondering what to do next. The acronym MAP might quicken your pace in the right direction.
M.A.P. = Meaning. Announcements. Personalization.
Make Meaning (70% of the time): While you should use other tools of social to “make meaning” for your information consumption (infosumption), when publishing or sharing content, look for ways to “make meaning” for your reader. We both know in our heart of hearts that your business can help them, but more times than not – share things with them that will improve their life/work/bottom line. Things that aren’t about your business – but their lives.
Make Announcements (20% of the time): By sharing and writing most often about stuff that helps your readers, you quietly earn the right to promote your work, your sale, your event. Be a resource twice as often as being a bullhorn – but don’t neglect the bullhorn either.
Make Personalization (10% of the time): This is the “chit-chat, hey how’s your cat?” type of chatter that personalizes social media. Remember that this process of MAP is a guideline. There will be some days you chit-chat more, and some less. But as a business, 10% is a gauge for personalizing your professional platform.
This is a variation on the 70-20-10 guideline we practice on Twitter, and it works across the landscape of social media. So get your compass (your purpose) and your MAP (your plan) and enjoy your journey.