This weekend, I turned my Facebook profile into a Business page.
Most of the connections I had on Facebook were from business contacts, most of what I shared was about business. I was most of the way to a business page already.
I had been thinking about making the move for awhile. When Tracy Sestili said Bye-Bye to Facebook, I started making my move by following her lead. (By the way, Tracy is a solid-state, straight-shooting social media strategist – one to follow).
Tracy’s steps and reasons are sound. While Facebook is a closed system in many ways, it remains a confusingly open system in other ways. From a privacy perspective, Facebook has pieces in place – but good luck for the average user to find and use them.
So, I decided to create a “stealth” personal page, following the first six steps Tracy outlines in her exiting post. On the last step, rather than delete the account, I transferred to a business page.
The only real difference in converting my profile rather than cancelling creating a new business page is those who were either “friends” or subscribed, become “likes” on the business page. My messaging still is part of the stream (and since most of what I posted was business …).
For me, I still want a presence on Facebook for “Mike Sansone”, though the only parts I want public and searchable are business postings. My personal page is for a very small group of people (mostly family).
I know a lot of business owners who want the same. To keep business separate from personal. To be able to maintain focus and balance. Many are just not comfortable with “transparency” on Facebook at this time.