Last night, I tried something(s) new.
First something new : I wanted to make a pasta dish with apples, maybe raisins.
I don’t normally cook with a recipe in hand, though I have one in mind. Yet I wanted some ideas so I went to Google for ideas.
Google and the new “Search, Plus Your World” search immediately caught my attention. My eyes were drawn to the images of people I’m connected with. Writing, Talking, and Sharing about what I was searching for. People from my Foodie circle appeared with some ideas.
Second something new: I turned off the normal search, adjusted my search query and used just my personal results. Some of the folks I circled had results on their blog, some on a G+ post, some they simply “plussed” and others were images. Good stuff.
For years we’ve talked how a word by an online connection is more important than almost any other recommendation. Search, Plus Your World helps do that. In addition, the oh-so important, but thus far, largely ignored by “experts”, Authorship markup is going to draw eyeballs and clicks.
Remember a widget called MyBlogLog? It started as a traffic-tracking tool but soon became THE widget when they added Faces. Faces draw clicks. Faces get found. Faces get remembered
Take of your “user” cap for a minute and think business. Whether you like Google Plus or not; whether you like Search, Plus Your World or not … is secondary to what your customers / prospects / audience think.
Something next: Learn how to markup your site for authorship. Open a Google profile, learn to use G+ a bit, then do likewise for your business.
Will I find your pasta recipe? Or how to stage your house for a sale? Or how to write a business plan? Will I find your face in my search, or your competitor?
Related articles
- Google Search Plus – A New Game Changer (jeffkorhan.com)
- Authorship and The Mystery of REL=Author (Clean and Patient) (converstations.com)
- An Easier Way to Implement Google Authorship (labnol.org)
