You may occasionally read about the “social media echo chamber” – maybe you even write about it.
Me? I don’t think it exists. Not really.
And you shouldn’t let it exist – because if you do, it’s all in your head. Yep, I think you’re imagining things.
Granted, there are a lot of folks that talk about social media, and as a small business owner using social media – social media is part of the conversations in your day. But it’s not your core business.
Let’s say you’re a furniture store owner, you should be more concerned about the custom wood vs particle board debates. The Google-Facebook thing? Pass. You should be engaging with folks talking about the process of re-upholstery more than those on the practice of re-tweeting.
If you follow or connect with a lot of people talking about social, you’ll hear a lot of talk about social (even if they aren’t talking to you). If you follow a lot of people talking about food … guess what … they talk a lot about food (even if they aren’t talking with you).
SMI-SMO? Social Media In – Social Media Out. Listen to something else. If all you’re doing is following conversations about social media (social media in), you’re probably going to talk a lot about it too (social media out). And then two things might happen:
- You get a headache
- You alienate your intended audience
I’m not saying social media conversations are bad (well, some of them are), but too much of any one thing could become a burden. And when we burden ourselves, we usually point fingers elsewhere.
There is a whole lot of conversation happening around your core business. Engage in social media chatter now and again, fine. More important, find and immerse yourself in the talk around your business.
(Did I just tell myself to shutup in this post? If I did, I didn’t hear it)
Photo on Flickr by massdestraction