Are You Asking the “Why Should I” and Missing the “Why Are They”?

Is Your Business Ready for Mobile?Wow, things change fast, hmm?

New things, changed things, different ways to use things. And have you seen the way those people are using those things?

And so we are faced with a question (or two). Many of us start with this one:

Why (on earth) would I want to do that?!

Unfortunately, as you may have determined by the tone (the exclamation after the question mark) this really isn’t a question – though it should be, just without the sarcasm.

And if it is a question to find understanding of what it might mean to you, follow up with this question:

Why are they doing  that?

By trying to find out what are they getting out of using that thing, or how it’s improving their lifestyle –  you’re priming your brain and your business to be prepared to serve your customer  – and the next wave – better.

I recently read a piece of data that shows 1 of 5 parents use a mobile device to communicate with their kids while they’re both at home (time for dinner or don’t forget the dishes). Whether you and I agree with that practice is secondary in the context of business.

It’s what’s being done now, and it’s what is coming around the bend. Adults and soon-to-be adults are using mobile. Have you see the people you drive next to and in front of. Everyone is on it (including you).

So next time you see something new or changed, maybe give a little focus to value they have found to help us find our own value.

Is your business ready for mobile?

  • Mobile Apps
  • Mobile Sites
  • Location-Based pages (Google Places, Foursquare, Merchant’s Circle, etc)
  • Other quick-to-implement and necessary to woo your customer ideas.

These are some of the things we’re discussing in our Dialing 8 CoLaboratory Hangout today (members only). If you want to join us tomorrow, let me know in a way convenient to you and I’ll make it happen (9am, 11:30am, or 7pm CST).

Is your business ready for mobile?

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