Your Google+ Company Page: Launch & Pause

Google+ Pages are available for your company or organization. Whether you know how you’ll use it yet or not, go create yours. We can think about the promotion and practice a bit later.

One thing you do need to consider is what type of page you’ll create. There are 4 choices:

  • Local Business or Place (These pages get a map. Great for hotels, salons, taverns, landscapers . . . localized business)
  • Product or Brand
  • Company, Institution, Organization
  • Arts, Entertainment, or Sports (e.g., a recording artist, you a +Page for your book)

Once you’ve got your +Page started, then you can begin to fill things out (slowly).  I’d suggest filling out the contact information on the “About” page, maybe a few photos that show your business.

Write one short post, maybe along these lines: Thanks for “circling” our Google+ Page. We’re at the drawing board on how we’ll use this page and we’d love your input. We’re excited to be here and again, thanks for Circling us (Feel free to share this page too:-))

After you do that, then you’re ready to start thinking about how you’ll use Google+ . . . and then you can promote the page.

Quick review:

  1. Get your +Page (start here:
  2. Choose the type of page
  3. Fill out the contact info (maybe some photos) on the About page
  4. Write a short post of introduction
  5. Go to work (on your business, not the +Page . . . yet)

Consider this exercise like opening a business. Our “grand opening” is several days (weeks!) after we actually open.

If you’re really hungry to learn more (aren’t we all), here are some great starter points:

Here’s the Google+ Page for ConverStations (Thanks for Circling:-))

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  • Amanda Maksymiw (@amandamaks)

    Great tips Mike.  I like your concept of the “grand opening.”  It puts everything into perspective rather than rushing to create a perfect page today.

    • MikeSansone

      Thanks Amanda. Especially true since Google’s “beta” s often closer to “alpha”:-)  A quiet or soft opening lets us work out the kinks and figure out whats and hows. Then we can have the ribbon cutting and promotions.  

      I always appreciate your comments here and your work over there:-)

  • Tracy

    Hi Mike. Thanks for the great info. I own a local business and my office is built into my home. Do you know if one can choose not to provide their address when choosing “local business”?

    • Brankica | How to blog

      Maybe you can use a PO Box? 

    • MikeSansone

      I actually use a PO Box (as Brankica suggests), though it may have to be something like a UPS Store rather than an actual Post Office P.O.  Another thing you might think about is going with a Company Page since you’re probably state certified?  Please share your results or findings:-)

  • Brankica | How to blog

    Hey Mike, just wanted to say thanks a bunch for finding my post good enough to link to! I appreciate it!

    • MikeSansone

      You bet!  I should do so every time your write something.

  • FiG Advertising and Marketing

    Not a bad post to generate some social media traction, looking forward to more meat in the future.

    • MikeSansone

      Hadn’t thought about generating traction, a side benefit, hmm?  Here’s some of the past “meat” though some of of it is “veggies” too:

  • Roger Ellman

    Thanks very much. Reassuring and good guidance!