4 Social Elements and the Talk-nology Empowering the Web


The Social Web is not so much about technology, but rather talknology. And four of the basic elements of talknology have been around since . . . well, since chalk on a rock. Discover Consume Share Produce These four elements (and the emotions that they evoke) are some of what powers what we do online and offline. Listen and watch the conversations around you as … [Read more...]

We’re on Google+ (Plus Badge): How to Get Yours

Have you put your Google Plus badge on your site? It's really quite easy (and important!) Plus Badge for ConverStations Once you've setup your Google Plus Page (even if it's a Launch & Pause), you can get your "plus badge" and ready your site for +Direct Connect and better findability. After you've placed the code generated on the 'get your "plus badge" page … [Read more...]

Quirco iPhone Icon Generator [Cool Tool]


Wanting something different for a site map / navigation on Dialing 8, I found the Quirco iPhone Icon Generator to be a handy tool. Completely web-based, it allows you to preview your icons as they would look on a device. Whether it be a mobile device or browsers, we're seeing more an more navigation with this style. Fad or just getting started? … [Read more...]

Special Small Business Saturday: Dialing 8 Membership Free Trial


About this time a few years ago, on a drive to a client appointment in Centerville, IA (about 2 hours south of Des Moines) I was driving through the tiny town of Albia, IA. I noticed that most of the stores had already closed, and the drug store and furniture store were going out of business. It's the holiday season, and they are closing up shop? Since then, I've worked … [Read more...]

Content Marketing Examples from Home Depot


Like anything, there's probably some gray area about what is and isn't "content marketing" - though if you read Joe Pulizzi or attend the Content Marketing Institute via RSS (I do both), then the picture is a little more clear. There are still a lot of business folks who think since "content is king" - it's all about pushing their (the company's) content to everybody, … [Read more...]

Thanksgiving Stuffing for Your Blog Readers


Big weekend coming up. Football. Shopping. Food. Family.  And more of the same. Along about Saturday afternoon, a lot of folks turn their attention elsewhere - and it's a perfect time to lay out some goodies for your readers and new visitors. I've been suggesting for years that weekends might have a lower number of visitors, but the depth of each visit grows. Don't forget … [Read more...]

3 Plans for Dialing 8 Membership

Budget-Minded Testing the Waters Committed to Success   The Dialing 8 Project is designed to be a professional learning community, focusing on the profitable and simplified use of social media and social networks as an augmentation to your core business. We build our learning around the Dial of 8 social media model, so that business owners can integrate … [Read more...]

Do You Really Want Comments on Your Blog?


There are lots of platforms for conversation these days, so many endless streams of information, so many places to see and be seen. Yet many still gauge their success on how many comments they get on their blog. It seems there are three stages of of thought around comments on a business' blog: Fear of negative comments Worry that no one will ever comment Replying … [Read more...]

5 Things About Your Intended Audience

5 Things to Know About Your Intended Audience

Pop Quiz: What does your Core Customer think about most? What is your Target Market talking about? What does your Readership share most? How does your Audience feel about _____? What are the pain points and complaints they have? Knowing the answers to these questions will put you in a position to recognize your customer and allow them to recognize - and engage … [Read more...]

Toe-Tapping Into Music and Google Plus for Business


Amidst the off-tune, oft-covered wales and tails of how Google+ is not good for business, along comes another plus to the party. And it may just be something for your use of Google+ Pages. If you've been around here for some time, you know I like finding ways to use new tools to touch multiple senses, maybe punctuating posts with sound bytes from movies or asking how … [Read more...]