These four elements (and the emotions that they evoke) are some of what powers what we do online and offline.
Listen and watch the conversations around you as you go holiday shopping this season. You’ll find people talking about where they found a great deal, or how this could be used for that.
Maybe this simultaneous process is so intertwined, a couple of them exchange places. Maybe “share” comes before “consume” now (not that it should).
A new tool comes out, the early discovery leads to sharing (a boost of “standing” within the community for sharing so early?), then we try out the tool and produce content or results the use. Or judgments are shared about something prior to using it.
Discover – Consume – Share – Produce
Are you enabling and empowering this to happen in your own production? Do you reward discovery or sharing of your product/service/content? Do you applaud those who use it and test it? Are you ready for all types of feedback (good and bad?)
Let your consumers discover, make things simple to share, reward these elements as you notice them.
Photo on Flickr by polandeze