I can’t stand it when people . . . oh wait. I was just about to do it, huh. We still hear about the “echo” chamber that social media might be.
Nonsense, isn’t it? Let’s consider the intended audience.
We share these streams with each other. Yet, each of us have our own audiences, and many times shared audiences. Even with Circles and Groups and Lists, we are going to see repeats of repeats of information rinsed and repeated., aren’t we? And it’s okay.
Are these shared audiences our intended audience when sharing a resource? Maybe, but probably not.
Two things to remember:
- Repetition is the mother of learning
- Your target audience should come first
Repetition is Good
How many times did you see that viral video go through the stream before you eventually clicked on it. Six? Nine? It usually takes me seven times before I click through. Thank you whoever passed it through one more time.
Who’s your Target?
It is likely that the people you serve most (your customer?) aren’t connected with all these social media-folk, so they probably aren’t seeing it come into view over-and-over-and-over. And if they have . . . Repetition is Good.
Bottom Line
If you don’t share that resource with your intended audience because your peer-based audience has already shared it a dozen times, are you really being a resource to your customer?
To the complainers:
Every grocery store you go into has broccoli – and maybe you pass that broccoli every time. Aren’t you getting sick of seeing it? Does it have to be in every store? Have you complained to the manager that you are just sick and tired of the echo of broccoli?
I didn’t think so.
Photo on Flickr by mafleen
