Between appointments I checked Google Plus on my iPhone and noticed something new (to me). At the top there was a menu and one of the choices was Nearby.
I clicked on it and saw several entries of ”what I’m doing” or photos with a Google Places pin. What a great find!
I know, you might be thinking “Why on earth would I need to know what people are doing and where?” Let’s remember part of the “alternative” to Overwhelm in yesterday’s post
Ask yourself a few questions – How will this new tool benefit my target audience? Will it help me reach my business goals?
My first question when I found the Nearby stream on Google + mobile, “What does this look like on a web browser?” When I got back to a computer, I checked out the G+ Search and was impressed!
I had already seen the results for Omaha on my mobile, so I checked out my hometown of Monterey, CA, searching both by city name and by zip code (93940).
Finding search results of Google + posts from tourists taking pictures, people going out to dinner, someone looking for a shoe repair, an update on traffic . . .
Let’s combine this search with how we can “Save the Search” and that G+ now has Real-Time Search for Google+ Posts and we’re growing business.
Put on our SmallBiz thinking caps. We could:
- Comment on the person looking for the shoe repair sending them the shoe boutique owner we met at BNI the other day
- Compliment the great photos and alert them to a great hideaway few tourists know about
- Recommend a great appetizer to those folks going out to dinner
- Give the traffic update post a word of thanks and a “stay safe” message . . .
Social – Local – Mobile
I’ll be doing up a screen cast tutorial of some other ways how to use Google + Search for business, making it available to members of the Dialing 8 Project later this weekend. Check out more information about the Dialing 8 Project.
If you want to learn more about how to use Google Plus, Media Tapper is a great online magazine geared towards news, tips, possibilities of how Google Plus is and can be used.
Related articles
- 4 Ways Google’s Acquisition of Zagat Will Affect Search Marketing (greatfinds.icrossing.com)
- Move over, Expedia: Google Hotel Finder Is Here (greatfinds.icrossing.com)
- Google+ Launches Real-Time Search and Hashtag Support (hubspot.com)
