Comparing Apples to Oranges, Google Plus is the Grocery Cart

By on October 24, 2011 in Blog Coach, Marketing, Social Media with 2 Comments

Questions and opinions are still actively volleyed around whether Google Plus or Facebook (or Twitter) is going to be the best Social Network.

Let’s not be to quick to call an Apple an Orange (sometimes our own reflection can deceive us).

I’ll go out on a limb here (after all, that’s where the fruit hangs):

If Facebook is an Orange and Twitter is an Apple, Google Plus is the Shopping Cart

Please notice that I don’t hold either Facebook or Twitter in less favor. Not in comparison to each other (Apple-to-Orange) or to Google+. From my perspective, Google Plus is a forest to a Facebook and  a Twitter tree. Granted, Facebook may be a mighty large tree, but . . .

Everyone is using Google in some form or fashion. Search or Gmail. Reader or YouTube. Analytics or AdSense. Maps or Docs . . . or Voice, or Blogger, or Chrome, or Calendar, or . . . Maybe all the “or” separators are actually “ands”.

We’ve only seen a glimpse . . . a glimpse of what’s possible.

I would suggest that folks who aren’t yet on Google+ to enter with an open-mind and find a reason for it to make meaning. Because it will.  Eventually. And then you’ll believe too.

Photo on Flickr by Automania.

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About Mike Sansone: Conversation Conductor & Social Mediatician: Amplify Reach, Relationships, and Revenues for Small, Rural and Independent Business. Blogging & Social Media as Conversation Stations.

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  • http://occamsrazr.com Ike Pigott

    Mike, Google+ is going to succeed, because quite frankly Google can’t afford for it to NOT succeed. 

    EVEN if that means it has to pay people (through micropayments, or outright buying the loyalty of big users) to reach critical mass. It needs the content, and it needs the content from a larger base to keep it from being gamed by the marketers for SEO value.

    But quite frankly, I am NOT going to pay it a lot of attention until Google makes some solid APIs for it. I don’t have time to keep going in and checking it, and there’s no hooks for my existing social dashboards. If I am managing a G+ page for my company, I should NOT have to log in through a browser, not in this day and age. (And if you have an enterprise-level company, expecting a team of people to share a single password is ludicrous from a sustainability and security standpoint.) Not to mention that it forces notifications and messages to my gmail account, which I cannot access in the firewall.

    Like everything else Google does, Google+ was a Beta. We need better than that, and it would help if Google shared the roadmap of when these additional functionalities are coming. 

    • http://www.converstations.com MikeSansone

      Some great points, Ike – especially how Google MUST see success w/ Plus.  I agree that APIs and a rollout calendar would be quite helpful.  

      I’d not suggest anyone put all their eggs in the Google basket. Yet, I would also recommend against waiting for Google+ Gold. By then . . .who knows.