While there’s plenty of debate about the Klout scoring (gauging) system, there’s no question that finding new connections and new content is made easy by touring Klout’s new Topic Pages (now available to everyone).
In the case of the owner of a small diner (she’ll call it a delicatessen), she pays the bills with her lunch business – but her passion and draw is from her fantabulous cheesecakes. And that’s what she wants to be known for. Cheesecake.
Taking a tour of Twitter and Klout, we find some tasty tactics:
Klout Browser plugin:
The Klout Browser extension (Chrome | Firefox) allows us to easily toggle between Twitter and Klout. See, it’s not so much looking at the “score” and making a determination, but this allows us to quickly get to that Twitter user’s Klout page and “dive deeper” into connection and content possibilities.
Klout Topic Pages:
Once we get to Klout, we find on TOPICS on the left menu. This allows us to see the TOPICS a particular user is talking most about (and most recently) in their social circles. We find the TOPIC relevant to what we’re looking for and click on that. The result is the page to the right (click to enlarge).
Not only can we find a list of “influentials” on the topic of cheesecase, but we can see some of their “fans” as well. We can dive deep into each users social content as well, providing they’ve linked their other social services to Klout.
If we’re looking for connections and content (our own meaning making for our own business), the Klout “score” is more of a secondary guide rather than the elephant sitting in the judgment chair.
Remember the toggle: You can click right into a person’s Twitter or Facebook (or whatever) right from any of these Klout pages.
Make a Twitter List:
Make a Twitter List (private or public) of all the new “cheesecakers” you find so you’ll have a stream of content and connectivity at your beckon call. Here’s a great HOW TO make a Twitter List lesson.
Making the list allow you to share great content with your customers (who love cheesecake!), especially if we keep our 70-20-10 content sharing guide in mind. Doing this also creates a Professional Learning Community of your own, connecting with other awesome cheesecakers that are around the globe.
Your Own Klout: You can also use Klout topic pages to gauge your own content production. As I write this, Klout says one of my “topics” is weddings. I can see that – this summer I got married in a very social way, my sister-in law got married (with lots of Facebook photos), and I’ve written about marriage on several social channels.
Here’s the heads-up: If you’re a plumber in New Jersey wanting to be known for your trade, produce content towards that end. If you want to be known for your expertise about the Mets, Law & Order: SVU, and Wrestling – that’s up to you. But if so, don’t say “social media didn’t work for my business.”
Bottom line: Although much discussion might be swirling around the Klout scoring system, let those pundits cook up their thing, you stick to using Klout in manner that tastes good to you and your business.
How do you use Klout to build your business?
