Legend tells us that among the early successes of the Hershey’s Milk Chocolate Candy bar was how the design made the candy so simple to share. Just break off a piece and give some to a pal.
There is a bit of a ego-massage in sharing, isn’t there. Of course, that shouldn’t be the end goal of sharing, but sharing is a feel-good for both parties.
When building a web presence, I would think it important to ask yourself the question:
“Is this easy to share?”
And how do people share things they find on the web? They Re-Tweet it. They “Like” it or share it on Facebook. They “plus” it. Even if you’re not an active participant in the social arena, be smart in making your pages and sites – #Simple2Share