Too many small businesses in rural areas are stuck in the yellow pages ages. As I drive through the rural towns of the Midwest and talk to mom ‘n pops around the country, they are at a loss.
Many small rural businesses think they have to compete with the big box stores (they don’t) and they have already developed a loser’s limp.
But there are some interesting statistics they may not know. Here’s what they should know:
30% of small businesses do not have their own website.
20% of all searches are for local businesses
40% of all mobile searches are local
Here’s what we might not know: We might NOT know if your business exists.
Are you findable on the web?
To get started – a single page (or “Shingle Page” as I call ‘em) can help get a footing to findability.