Food courts all over the globe have vendors standing in front of their ordering station offering passersby a "taste on a toothpick" allowing prospects to sample the food. This tactic both whets their appetite and provides a glimpse of what's to come if we purchase.
- It's never the full sandwich – just a taste.
- It's never a brochure or a pamphlet on the company history – it's a bite off the menu.
- It's not about the company – it's about the customer.
Your blog posts and videos are like a "taste on a toothpick." Bite-sized morsels, a taste of what could be, for the reader. They may not hire you right away, but hopefully they remember the taste you gifted them.
Next time you're in a food court, it might be interesting to watch how many folks take the pick, then pivot and return to order something.
Want a different model of the free sampling? The Free Kindle book previews follow this line of thinking, now?