If I were a Bait and Tackle shop, here are some of the ways I’d consider using social media to enhance my business:
As always, I’d first consider what my purpose and success measurement is, so that I can practice accordingly.
Blog: I’d have lots of pictures and videos. Filled with how-to fly and tie and tips or reviews of great spots to go fishing. I’d also spotlight customers and great big fish stories from others. Spotlight “them” more than “me”
Video: Lots and lots of 2-3 minute how-to videos. Baiting and tying and cleaning and … Upload them to YouTube and place on my blogsite. I’d also find videos of others to favorite and share on your YouTube Channel.
Twitter: Following the 70-20-10 guideline, let’s share resources and works from other fishing pros and enthusiasts. If there is no hashtag (a what?) or tweetchat (a who?) already out there, I’d start one. I’d also consider “tweeting” various conditions and weather for the fishing spots around my target market(s).
Flickr: One way to use Flickr is to have a photo contest with followers using a “hashtag” as a label. One caution I’d think about is the workload of a photo contest (often heavy). Other than that, I would take lots of pics for the “instructables” – and hey, great idea – create step-by-step entries on Instructables for showing the how-to stuff.
Foursquare: Celebrate folks checking in and giving tips at great fishing spots. Anyone been to LostCreek Lake lately?
Fringe topics: Who else supplies my customers? Think clothing. Magazines and other publications. Boating equipment. Television shows. Cleaning and cooking the catch. Sustainability. All stuff you can share to serve your customer.
What else should we do? If we were a fishing bait and tackle shop, that is…
Photo on Flickr by kasperbs
