There are probably more (and chime in with your favorites), but here are 64 different types of business blog posts you can use to keep your blog, your writing, and your imagination fresh:
Acronyms – Even if you don’t like acronyms, know that most readers do like them. They’re great for teaching and learning – and remembering.
Advice – Many blog posts are really advice pieces, but you can tweak a customer conversation into an “Ask Me” type of advisory post. Your answer will satisfy the many who didn’t ask — but have the question or problem
Alphabetical Lists – An “A-Z guide” or even “The ABC’s of…” are great ways to get your writing juices stirred. Even if you don’t get all 26, you can turn it into a numbered list. (This post started as an alpha)
Announcements – Maybe your book is soon to debut, or you’ve switched jobs, or maybe you’re moving to Portland. A blog post is a great place to share the news.
Archives – A reflection of posts from the past week, month, or even years. It makes it easy for new readers to catch your best. This is especially good when you get a spike in traffic and therefore new visitors.
Automated – There are plugins or apps for delicious and twitter that allow you to automate a day’s activity into a post — while you sleep!
Backstory – You know the features on the back end of a DVD? People love these! Do likewise with some of your business, whether it be that back of the store (few people get to see that stuff) or a history of the company.
Badges & Honors – Consider your field of expertise and give out “badges” to others in your field. Two examples are Liz Strauss’ SOB badges, and most recently, Jade Handy’s Language Hacker Awards are shining examples.
Book Review – It’s a great way to suggest books, and publishers will keep you supplied with new titles. By using a tool like GetGlue, you can also link reviews to your Amazon affiliate (movies too)
Brain Stew – This goumaloush or potpourri of thoughts…separated by elipses…was made popular in the 80s in Larry King’s USA Today column.
Case Studies – A bit more work, but when done right – they fly around the blogosphere. You can also keep these as PDFs and offer them free to those who subscribe to your feed.
Carnival – A great way to build community and traffic around a topic. These are often a collaborative affair where each participant posts their submission on their site, then the host gathers those and posts the whole on their site. Then they take turns hosting. There are numerous ways to do blog carnivals.
Cartoon – There are many online tools to choose from, often with a three-panel or six-panel set. And you don’t even need to be able to draw.
Collaborative – Collaborate with a colleague or someone from a different field. This give-and-take can point back to each other’s post. You can possibly do a Pro vs Con type of post.
Collection -This can be a list of blog posts from other sites, a collection of comments you’ve made elsewhere, or a listing of tweets that made their mark. Whistle Stops is one example.
Contrasts & Comparisons – These types of posts are often enhanced by a two-column, tale-of-the-tape comparison. Think of the end-of-year IN vs OUT pieces.
Controversy – I don’t recommend these often, I write them even less often. But they can work sometimes (know your audience).
Cornerstones – There are few times I applaud the 2,000 word post. However, they can be valuable as cornerstones of your methodology and a way to build out more posts.
Customer Stories – This is the “Listen to Your Day” type post, where you share real-life stories (be careful, you may want to change gender or other specifics). These are different than Testimonials.
Diary – A reflection of your own learning or planning from the day.
Drawings – Sketching or storyboarding an idea is another way of articulating you message. Think Back of the Napkin.
Embedding – Embed a YouTube video or Slideshare presentation that your folks would find value from – and thank you for being the resource.
Events – Promote an event (yours or not). Try to include a widget or link that makes it easy for your readers to register. Remember, if there is a code or affiliate to disclose that.
Fictional – Use your imagination with fables or short stories. In a blog post of this type, there are two stories: a Blog Post story & a Life Story. This could even become a series.
Gratitude – Share gratitude to someone who has crossed your path in someway, either offline or online. Could be a customer, a reader, a former mentor or teacher – anyone.
Guest Posts – Offer up your real estate to others, either in a guest post format or a team of semi-regular contributors (as Jason Falls recently did at Social Media Explorer)
Holiday – You might want to stay ahead of the curve here, but really any calendar-driven event works here: From Saint Patricks’ Day to Super Bowl Sunday, there’s always a holiday or reason for celebration.
How-To – Giving your readers the “how-to” doesn’t always mean they’ll DIY you out of a gig. In many cases, it will give them reason to outsource the project to you. Either way, these posts get read and share a lot.
Hypothetical - These “perhaps-stories” can be popular and ignite some lively, breakthrough conversations.
Infographic – These poster-sized, time lines and data-driven images have burst onto the scene and have become quite popular. Has anyone done something in your field? This has become so popular, Alltop has a category for just for these crafty items. Mindmapping might also fit here.
Informational – Sometimes a post as an FYI can alert someone in your audience of just the tool they need, at just the right time. Just because a lot of others have already shared it, doesn’t always mean that your audience has seen it. Remember, if it has value…
Inspirational – A feel good, Chicken Soup-type of post. Ideally, you’ll be able to tell this and still bring it back around to your business.
Interview – A good example of this online is Dan Schawbel’s Personal Branding Blog. The interview serves as instructional and link-loving. It can also be very low-maintenance if you craft a core collection of questions that work in every field or discipline.
Lists of Links -These could be your favorite blogs, a listing of valuable resources, or any number of things. The main idea here is to provide value to your reader — though it doesn’t hurt to be generously linking outwards.
Meme – These are more organic than the old “game-of-tag’ type of posts. Frankly, you don’t need permission to carry on a meme, just link back to the motivation for your carry-on work.
Metaphorical – Analogy, Simile, whatever. Take yo
ur business idea, story or post. And turn it into a story everyone can relate to - Blog Posts are Inventory is an example
Mini Saga – Rajesh Setty is one who does this superbly on his site. Mini Sagas are stories told in exactly 50 words. Not 49 or 51 but exactly 50. I’ve done a few here and they are both fun and productive in how they hone a writer’s thinking. Give it a try.
Motivational – A bit more kick-in-seat than an inspirational post. Can’t you just hear Rob Schneider now? “You Can Do Eeeeyt”
Movie Clips – I use these as motivational tips or to drive home a point from previous posts. In fact, there is a site called Movie Clips that I use quite often.
News – Every field has there industry magazine or association, be it Agri-biz or Show-biz and every discipline out there. An occasional here’s what’s new or news (and your two-bits on it) helps your positioning in your biz.
Numbered Lists – Top Tens; 27 Ways; this post … just look at the magazine racks at the bookstore or grocer. These headlines sell (and get clicked or shared often).
Offers – Maybe you have a webinar coming up, an event, a discount on teleconference calls. Maybe offer your readers a special discount if they mention a code.
Parody – A humorous take on someone else’s work. These make for a good intro into a more serious discussion (or a close-up of one gone on too long).
Personal – Every once in awhile, it’s good to show a personal side. A prized memory from childhood, a fond memory of fammily, or just an inner thought that might also resonate with a few of your customers or readers.
Poetry – I’ve done quite a bit of rhyme here on ConverStations (too much say you? hey, it’s part of what I do)
Polls and Poll Results -There are so many tools to take polls and then post results. Make sure you have a business reason (either your business or something to do with what you do).
Predictions – We see a lot of these for end-of-year, but if your industry or location is undergoing changes, a prediction come true might add a lot of juice to your words in the future. Just a prediction of mine.
Presentation – Embed a presentation deck or video from a recent speaking gig.
Procedural – These instructional step-by-step guides (in photos and text) are winners. If you need some ideas, check out the Instructables site.
Profiles – Write up a profile of a hero, colleague or customer. I used to a Dialing 8 feature occasionally and it was well-read and well-received by those profiled.
Quotes – Everybody loves a good quote now and again. One of the most popular here is my Quotes n Notes series, where I have a quote that kicks off a blog post centered around its point. Another unique way of doing this is a single, large image with a quote inside it (like a PowerPoint slide).
Rant – Like controversial posts, these are as likely to do damage to your reputation as the ones you’re writing against, if you’re not careful. If you do rant about a problem, also offer a solution in a positive, respectful manner.
Recipe – And it doesn’t always have to be cooking. A recipe for success in social media might look like 30 minutes of writing, 20 minutes of reading, a dash of tweeting and 2 cups of coffee. Let simmer for a day, then publish.
Resources – Wikis, Code-cheats, Free photo sites, Cool tools. If you find a resource, share it!
Satire – A poignant post poking puns can always be one that travels.
Script – A script can be a hypothetical conversation between two characters or an actual one you have in your own mind (or with your blog)
Series – These types of posts can end up being an e-book or incentive to subscribe. An example would be our 0-60 Series to kick start small business social media engagement.
Statistics – Doing some research and gathering data is a great way to punctuate your point(s).
Testimonial – Gather customer testimonials, videos or text, and post them on your blog.
Trend Spotting – If you’re seeing a trend in your industry, elaborate on the observation and how to apply what you’ve learned
Video – Videos of you, your business, or even things just on the fringe of what you do are winners. I look at Dan Pink’s Travel Tips as great fodder for this type of post. Short. Valuable.
I’m probably missing 7 or 18 other kinds of blog posts, but I don’t know if I can count that high. Do share.
One other thing to keep in mind: Some of your foundational methods or missions can be delivered in different ways. Can you use several of these “types” to say the same thing in a different manner?