0-60 Series: Day 8 – Creative Commons and Using Someone Else’s Work

0to60In this series, we will cover some of the first 60 days of integrating social media into your overall business strategy.

Sharing. That's what today is all about. Our focus today is going to be on Creative Commons copyright, and how (and why) to use it while embedding YouTube videos or inserting Flickr images that you didn't create — and still do it in the proper collaborative spirit.

Let's discuss the Creative Commons copyright. Most of us are familiar with the All Rights Reserved copyright, which basically means in order to use someone else's work, you have to get permission in advance of your using the material.  There are several different, sharing-friendly permissions available with Creative Commons (aka "Some Rights Reserved") Licenses

Succinctly, Creative Commons reserves the creator's rights, but with the creator granting certain permissions in advance.

Always be mindful of the Creative Commons license with any material (image, video, or text) you share on your sites. Give proper attribution (this is also a great practice offline and always). Look, our minds are stronger together – and so our web presences become stronger together. 

Guess what else?  When you link and share proper attribution – you become a respected and respectful resource to the readers you cater.

So, there's a brief bit about the power of Creative Commons and how sharing can enable communities to come together around content.

One of the things I'll suggest you always be self-aware of is this: Is what I'm publishing creating value for those who will read this piece? This value could be information, entertainment, persuasion, ideation … etc. If what you're putting out there is for the reader first, then we can also ask ourselves…

"Is there anything someone else has created (under creative commons) that I can add here to punctuate the point, or add additional value to the reader?"

That's when we can hunt around for a blog post, a video, an image, or a presentation deck.

In many cases, you will need to find the embed code (for videos and presentations) to place into the HTML of your post. That's what I did with the Creative Commons video above.

Here are three helpful links on how to place an item into your blog post via:

  • Flickr: How to Add Flickr Images to Your Blog (video) or A Complete Guide to Finding and Using Flickr Images
  • YouTube: How to Embed a Video onto Your Blog (video)
  • SlideShare: Really, very similar to the video process. Look for the "embed" code.

Again, part of the spirit of Creative Commons is to share – and by sharing, we grow through collaboration and even competition. Sharing in this manner is also the spirit of the Web – with our building strong connections and links with each other.

The world is much smaller.


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