Image via Wikipedia
The design of your site looks great (or maybe that mock-up is looking great). Glad you're on top of it. But do you subscribe to your own RSS feed?
It's also part of your display merchandising — and you should be subscribing to it. You should be reading your feed (your inventory) along with all the others:
- Does your headline slow down your scroll (or "next" clicks)?
- Is there content above the fold that grabs you — or is there only ads above the click?
- Is your name listed as author – or does "admin" write your site?
- That image that took you way too long to find, is it above the scroll bar – and does it add to the story?
If you don't subscribe to any feeds (and you should), we have a whole 'nuther problem. And another post.
But today, subscribe to your own blog and see what your readers see. It's Display Merchandising 101.
