Thanks to Ryan Malone for extending our conversation outward to his tweeps.
But what about those that link to your content without mention of your name? Like this one:
Thanks also to Kathy Drewien for extending our conversation outward to her folks.
Most folks track the former, but miss out on the latter. If you're one of those on the "missing" side of the ledger, BackTweets has the answer for you.
Simply input the URL you desire to track, and regardless of URL truncator, BackTweets will provide you the results.
From the results page, you subscribe to the RSS feed (remember, Search Once and Subscribe). Easy-Peasy!
Of course, you can do this for any site, including clients or competitors. They also have a BackTweets Pro for even more metrics and tracking goodies. Give it a shot.