Content Oomph: Black Eyed Peas Lead by Example

I am diggin' the Black Eyed Peas more and more every day. My taste in music is eclectic (I listen to a lot of Dean Martin and Hans Zimmer too), but my affair with B.E.P. is more than just their great music.  It's the verve and style they bring to their body of work – all of it – every time.

With Fosse-esque pop, they almost (almost) go over the top. But it's that pop and willingness to try new that attracts my attention. They perform in words and action.

From Let's Get it Started:

Obstacles are inefficient,
follow your intuition,
free your inner soul
and break away from tradition.

(and watch the "pop-and-hold" movement from the "Let's Get it Started" video)

In videos such as Like That, they show and share the stage in collaborative spirit. In Imma Be/Rocking That Body, as they state their "goal is to rock the whole globe." we can almost sense an old-guard robot (2000-late?) staring down the new (3Kn8?), while trying to maintain status-quo or (approx 5:20 mark).

Offstage, since they have video cameras rolling, they show backstory (e.g., Meet Me Halfway) and produce and repurpose massive amounts of content.

Sounds like something Doug Mitchell talks a lot about (see his Asmus Farm Supply video extra)

So let's get started, let's get (almost) stupid, let the peas lead by example, do likewise with yours n just do it.