Archive - May, 2010

Reflections and Reviews of Mays Gone By

At the turn of the calendar, let's revisit some posts of this and past Mays:

May 2010

May 2009

May 2008

  • Lots of links, lunch n learn posts…but not much time during this month for work on this site. (Didn't this happen in April 2008 too?)

May 2007

May 2006

This is always a fun look back for me (but I've been here since the beginning). Hope you catch some nutrition for the first time, or rekindle a bit of fire if you've been here before.  Enjoy!

Social Media Events for Small Businesses – Many Still at Starting Blocks

A lot of small businesses are still at the starting blocks of social media. Think of it, many small businesses are still at the starting blocks of a web presence of any kind.

Thankfully, Social Media classes and events geared specifically towards small businesses are becoming plentiful. In the Midwest, smaller localized classes and larger national events are both on tap for this week.

Social Media for Small Business, West Des Moines, IA – Suzanne Hull continues her series on Tuesday night with her workshop on building a site on Word Press. She has been putting each of her presentations on SlideShare (great re-pepurposing) too.

Small Business Social Media Summit, Hutchinson, KS – I was looking forward to attending this, but scheduling difficulties prohibit my attendance. There are some fantastic speakers and the agenda is geared towards and by small business owners.  Highly recommended!

CIB First Friday, West Des Moines, IA – A great gathering and brainstorming event for current and future trends and networking in and around social media.  Even if you're just thinking about using the toolset, this is a place to come and see how other business folks are using social media to augment their business.

Other Events and Calendars

If you aren't using social media to engage with your customers and prospects, and by doing so, enhance your business reach (and bottom line) – find an event near you and attending with learning caps on.

Whistle Stops: 05/30/10 – Content Oomph from the Gals #ContentOomph

Whistlestops_39_3 Whistle Stops are conversations, eye-openers, or tools representing the
brain train discovered while traveling along the Conversphere.  From
business to education, life hacks to giving back, these are the posts and
links that have in some way grabbed my attention!

Last week, we looked at some of the guys bringing Content Oomph into their social media production. This week, let's look at some of the gals who take their own stand and share without reservations so we might glean from them:

  • Valeria Maltoni – I would follow her work everywhere — and on the web, I do. Unafraid, unabashed, conversation igniter on her site; Unselfish in her Twitterings
  • Rosa Say: A community cultivator and spreader of joyful love for learning and people. She doesn't simply Manage With Aloha – she lives Aloha
  • Becky McCray: She didn't just grab a niche and grow, she grabbed friends and others who shared her passion and created communities that collaborate contagiously – and she's just getting started on this tour, I'm sure. From a social media perspective, the small biz marketplace is just now getting in — and Becky is a big reason why
  • Liz Strauss: Where does one start?  Still the only bearer of the Conversation Conductor Hall-of-Fame. From SOBs to pre-Twitter Open MIC nights, Liz is always on the lookout for ways to spotlight the Oomph of others.
  • Sally HogsheadRadical Careering was a wake-up call for me (and has been for many others, and her newest work, Fascinate, seems to come up in discussions often at Panera. I think the first time I ever used the term "Content Oomph" was while describing Sally's work!

There are plenty of others, some up-and-comers, and some we can only remember when, such as: Buffy Hamilton, who creates some of the best presentations on the 'net; Katie Ketelsen, who is always digging around and making conversation grow; Evelyn Glennie, who gives everything she does — everything she has; Kathy Sierra, whose blog I still subscribe to her blogs feed (just in case) and refer back to the archives often for inspiration.

I've only left off about 37 others, but who am I missing (I don't wanna miss any!)

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Brunch n Brains: The Gift of the Creative Beast Within

Dig the storytelling from Betsy Streeter (both the presentation story and the life story), grow your own beast, then give it away:

This Day in Social Media History: We Still Make Movies, Don’t We?

I believe that Social Media has been around since “chalk on a rock’ and has had more tools than we can shake a screwdriver at. It’s always been (and should remain) more about the talk-nology than the technology. That in mind, this category “On this day in Social Media history…” celebrates some of the pioneers of social media — even if we didn’t call it that back in the day.

495070158_412f7a7478 On this day, 1928, it is reported that the first film to be shown in a public setting happened in Athens, Greece. After just a bit of research (and as with many movies even now), nobody remembers what it was or anything about the movie.

Still, it doesn’t stop us from making, watching, renting … and forgetting about some movies. Frankly, some are stinkers and some are humm-dingers. Some signal, some noise. Yet we keep on cranking out movies.

Some get re-furbished (It’s a Wonderful Life – In Color!), re-made (The Karate Kid), and even re-issued (Just about every Disney Classic). Old stories get told in new ways (Avatar), and some old stories with new titles (Robin Hood?)

So why is it that so many folks hesitate in delivering their own story, their own content…or re-purposing something someone else did in a new way (with props, of course)?

Here’s my point: We still make movies, don’t we?  You haven’t missed the boat. Keep cranking out content. There’s always room for one more good one.

Here’s your assignment: Grab a meme, like Lee Odden’s “How I Started Blogging” or maybe do something like Scott McLeod’s “5 Questions” and put it on your site (and point back to the originator of the idea)

Quiet on the set! Action!

Photo on Flickr by visulogik

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Don’t Let the Medium Kill Your Content Oomph!

2202886_39b2de855c Video cameras and microphones can kill your content oomph. Cameras and mics take away dimension of depth. There's something about being in front of a mic or camera that has people tone down — when really, they should amp it up.

Toning down your animation of voice or movement only takes more of your oomph away.

I've noticed how something similar can happen in writing a blog post.  I don't know whether folks are still trying to impress their English teacher or maybe you just don't want to seem … I dunno … brazen or bold?

You've got to write like you talk – or what I call talk write.Write with your own verve and gusto

If you've got to wave your arms behind the mic or stand up while you write your blog post — don't lose your content oomph – amp it up! How would Rocky Balboa write his blog?

Maybe it's the word "medium" that subliminally turns us down a notch. Should we start to call it multi-maximum?

Photo on Flickr by Ben McLeod

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Whistle Stops 05/23/10 – Content Oomph from the Guys #ContentOomph

Whistlestops_39_3 Whistle Stops are conversations, eye-openers, or tools representing the
brain train discovered while traveling along the Conversphere.  From
business to education, life hacks to giving back, these are the posts and
links that have in some way grabbed my attention!

We all have seasons of brilliant blog postings, some seasons shorter than others. Here are a few guys (gals next week) that seem to have their own style of Content Oomph on for long periods at a time:

  • David Armano: He doesn't hold back in either his opinion or his giving. And though the "authoring" of his blog is top-notch with almost every post, his "oomph" (IMHO) is in his infographic stuff
  • Rajesh Setty: Raj's work is, by-and-large, like watching an explorer/anthropologist at work. Always asking better questions, experimenting with new ways to present his content, and generous in spilling his findings. I find his "oomph" is still his "Distinguish Yourself" work.
  • Michael Michalowicz: A lot of his site is video and might remind you of Gary Vee (The king of Content Oomph?), but the Toilet Paper Entrepreneur is Michael's "oomph" and I'd recommend you go read it – now, before you find your roll on empty.
  • Phil Gerbyshak: Anyone whose tag reads "The Make it Great Guy" better have consistent "oomph" and Phily delivers – online and offline. I think he types with one hand and speed dials with his other. His oomph may not be what he says, but what others say about him!
  • Steve Woodruff: I might try to live by the term "Others First" – but Steve has become the example I follow. It's as if everything Steve does, he's always looking how to include others, prop others up, or get them connected. His "Good Morning Tweeps" always seems to have people connecting for the first time. Accidental? Nah – Oomphs!

There are others in the conversphere, and some who are making their biggest oomph in other ways. Guys like Jake Shimabukuro (ukelele), Jason Kapela (his food is so magazine!), Russ Goerend (don't ever lose that edge or else…), Ben Murga (you'll hear of him soon)

Who else?

Whistle Stops 05/23/10 – Content Oomph from the Guys #ContentOomph

Whistlestops_39_3 Whistle Stops are conversations, eye-openers, or tools representing the
brain train discovered while traveling along the Conversphere.  From
business to education, life hacks to giving back, these are the posts and
links that have in some way grabbed my attention!

We all have seasons of brilliant blog postings, some seasons shorter than others. Here are a few guys (gals next week) that seem to have their own style of Content Oomph on for long periods at a time:

  • David Armano: He doesn't hold back in either his opinion or his giving. And though the "authoring" of his blog is top-notch with almost every post, his "oomph" (IMHO) is in his infographic stuff
  • Rajesh Setty: Raj's work is, by-and-large, like watching an explorer/anthropologist at work. Always asking better questions, experimenting with new ways to present his content, and generous in spilling his findings. I find his "oomph" is still his "Distinguish Yourself" work.
  • Michael Michalowicz: A lot of his site is video and might remind you of Gary Vee (The king of Content Oomph?), but the Toilet Paper Entrepreneur is Michael's "oomph" and I'd recommend you go read it – now, before you find your roll on empty.
  • Phil Gerbyshak: Anyone whose tag reads "The Make it Great Guy" better have consistent "oomph" and Phily delivers – online and offline. I think he types with one hand and speed dials with his other. His oomph may not be what he says, but what others say about him!
  • Steve Woodruff: I might try to live by the term "Others First" – but Steve has become the example I follow. It's as if everything Steve does, he's always looking how to include others, prop others up, or get them connected. His "Good Morning Tweeps" always seems to have people connecting for the first time. Accidental? Nah – Oomphs!

There are others in the conversphere, and some who are making their biggest oomph in other ways. Guys like Jake Shimabukuro (ukelele), Jason Kapela (his food is so magazine!), Russ Goerend (don't ever lose that edge or else…), Ben Murga (you'll hear of him soon)

Who else?

Content Oomph: Black Eyed Peas Lead by Example

Black-eyed-peasNew I am diggin' the Black Eyed Peas more and more every day. My taste in music is eclectic (I listen to a lot of Dean Martin and Hans Zimmer too), but my affair with B.E.P. is more than just their great music.  It's the verve and style they bring to their body of work – all of it – every time.

With Fosse-esque pop, they almost (almost) go over the top. But it's that pop and willingness to try new that attracts my attention. They perform in words and action.

From Let's Get it Started:

Obstacles are inefficient,
follow your intuition,
free your inner soul
and break away from tradition.


(and watch the "pop-and-hold" movement from the "Let's Get it Started" video)

In videos such as Like That, they show and share the stage in collaborative spirit. In Imma Be/Rocking That Body, as they state their "goal is to rock the whole globe." we can almost sense an old-guard robot (2000-late?) staring down the new (3Kn8?), while trying to maintain status-quo or (approx 5:20 mark).

Offstage, since they have video cameras rolling, they show backstory (e.g., Meet Me Halfway) and produce and repurpose massive amounts of content.

Sounds like something Doug Mitchell talks a lot about (see his Asmus Farm Supply video extra)

So let's get started, let's get (almost) stupid, let the peas lead by example, do likewise with yours n just do it.

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For Them & With Them = For You

We should get a "dot com"

We should get an AOL Keyword

Let's start blogging

We should get on Twitter

Let's do a Facebook Fan Page

Should we get an iPhone App?

These are the questions over the years that businesses large and small have discussed (or are just now starting to talk about).

It's a cycle.

Recognize it. It will come back around with advent of new tools and practices.

Still, for business, it always comes around to creating valuable content (for them) producing a conversational community (with them) with commerce (for you) as part of the end goal. 

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