A client recently launched a Facebook page a bit different than the norm. Instead of a fan page for her business, she is creating a fan’s page for her community.
I threw this idea on the table a few weeks ago on Twitter (and again today) when discussing how community can be built in the classroom like some well known communities where the community has a “sense” of ownership and assists in co-creating the voice and verve of the conversation.
If the “fans” area can be such where the content (video, discussion, etc.) is provided by the community, with possibly a “community leader” to guide things forward — I think this type of community thrives (especially if/when they can gather offline periodically) longer — sometimes longer than the brand or business (right Trekkies?)
The Facebook Fan pages I see and get invited to now…well, I know it’s a numbers game for some and for other folks, they aren’t to keen to send invites because they don’t even think they should have a “fan” page. However, by making the goal of the Facebook Fan page to be a section for and by the community (with the business or brand being the “Fan of the Community”), now we may have something.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
