Social Media Self-Assessment with Grader and HubSpot

We keep score. In our bank accounts. On the golf course.  And we should keep score in our social media efforts.

Even though many aspects of social media efforts — maybe the most important ones — are not tangible, a scoring system like those offered on Grader.com are good to use on occasion to see how you might improve your playing field.

From the folks at HubSpot Marketing, the Grader tools can help you find areas of improvement and tech tweaks you can make to your site(s):

• Website Grader: Works for both blogs or (cob)web sites. Shows areas of improvement for meta data such as keywords, domain information, inbound links, and Google-ish stuff.
• Twitter Grader: Shows your conversational impact, measuring the follow/following ratio, number of retweets, and consistency of updates. If I could modify one measurement, I'd figure a way to analyze how many replies to or retweet of others to show engagement impact.
• Also available: Facebook Grader, Press Release Grader, and a Blog Grader

The HubSpot team also has a great Inbound Marketing blog, a weekly video show (Friday afternoons) and a fun YouTube channel to which you should subscribe.

I already can hear some of the arguments like, "I don't keep score."  Un-huh.  How's your bowling game?

Photo on Flickr by tray