Does Foursquare Know Who’s the Mayor of Panera U?

There's some talk around Des Moines Social Media folks wondering when Foursqaure is coming to town. Nathan T Wright has thrown down the gauntlet and asked for the DSM crowd to video a response to his clarion call for Foursquare's arrival.

I'm a member of Foursquare, a service that I can use when I travel to Omaha (January), Honolulu (January), Chicago (January), Portland (February), St. Louis (February), … but not at home.

In short, Foursquare is a Location Based Social Network that might serve in several capacities:

  • Marketing/Sales/PR – Businesses can offer coupons, discounts, reward and referral programs..
  • Community Building – Because it's a location-based service, users can more easily meet face-to-face at any given moment
  • Gaming – Users score points with every check-in.  Now to the new
    user, this may not mean much but it will as you start to use the
    service (if it comes to Des Moines)
  • Narcissism – It happens. The most frequent visitor to certain locations can become "FourSquare Mayor" of that location — and even become a celebrity of sorts (not that I'm into such things)

What's your take?  Shoot a video and let us know.

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