Are You Married to Your Social Media Plan?

Are you married to your social media plan?  Are you at least dating it?  Speaking terms maybe?

Here's why I ask…

A few weeks ago, I caught up with a local business owner tweet something about a Twitter add-on tool (Twhirl if I remember right). Though I had tried to coach and coax them into social media years ago, our working together never panned out. Still, I was proud and excited that he finally got going.

Next time I saw him (at a Panera, of course), I congratulated him and asked how the Twitter tool was working out, and what features he liked best. Simple question, right?

With his best Robert DeNiro, he both nodded his head and shook it. He gave a snort and said, "Works pretty good, yeah, nice…it's good." In between the words, he squinted and silently mouthed 'twhirl, twhirl'

And I knew. I knew it wasn't him engaging at all. He outsourced it (and laughed at it to boot). All of a sudden, his whole presence in the conversation space had a big question mark. Integrity = Shot Down Zero.

I'll tell you what I told him…

If it's not you, someone transcribing for you, or a legitimate representative of your company — you should NOT engage in the conversphere. (And I'm still not a big fan of the last one — the words and the name should be the same person)

Compare it to whatever romantic thing you have going on.  Think your significant other would appreciate you asking them out to dinner then sending someone to eat in your place? That would go over — and out.

Either get in or get out. But don't send someone to bed in your place.

Follow Mike Sansone on Twitter or Facebook or on Google+

Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.