Two weeks of practice (aka rehearsal) before we launch your blog. That's both a minimum and a desired maximum.
Until you write your first blog post, you are perfect. But then, perfect makes practice, hmm?
The goal of the two weeks is to get familiar with the blog tools and software. And the only way you're going to get used to the tool is to use it.
When we first set up your account (WordPress, Typepad, whatever…), we make sure to option OUT of allowing search engines to index your site during practice. At launch, we opt IN for search engine indexing. This allows you to write a bunch of trash without anyone finding your stuff. (Don't worry, you'll write crap after launch too – but people will know about then).
But you gotta write the crap. Hemingway said his crap-to-masterpiece ratio was 90/1.
Two weeks of practice hidden from search engines allows you to build these muscles:
- Time management for writing
- Developing your voice, style, and size
- Using Eye Rests (bullets, images, bold phrases, links, etc)
- Begin building an inventory of posts for your launch
So don't wait for all your blog posts to write themselves. Two Weeks of Trash Talking to get started on the right footing, K?
Image courtesy of Shutterstock