Highlight Midwest: Build a Global Voice to Reach a Local Audience

I'll be among a cavalcade of techpreneurs presenting at Highlight Midwest this Friday at Des Moines Social Club. The borders of Iowa won't keep our voices within — after all, our borders are water not walls:

Speak to the Back of the Church: Build a Global Voice to Reach a Local Audience

Focusing
on your target geographical audience is important in building your
business, but ignoring the global audience can be perilous to our
findability. This session examines why your global voice is important,
why it's easier to go global than local, and how to do so.

Lots of speakers with a short time liimit to speak (45-minutes includes setup and breakdown). I'll be "flipping" mine and hope to get a good Ustream out of it.  I've found one "trailer" and I hope I don't go up against this one from ShowIgniter

A full (almost) roster of presenters  can be found on the HMDM site. You can also follow on Twitter with the Hashtag of #HMDM (already a bit of buzz around this event on Twitter).

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Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.