I often ask folks to think of their blog like a book in beta. Your categories are the future Table of Contents. Keep posting on a regular basis (and get comfortable with the garbage stuff — you'll write plenty of it, I know I do).
At the end of a year or two, you'll have the potential contents of a book. Whether you end up publishing one is secondary to the big picture. Because at the end of a year or two of posting, you'll also be very findable on Google.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
