A little over two years ago, I ranted about how some web (under) developers were holding on to their "horse and buggy" business (build static destination sites) even though "automobile" sites (blogging, RSS, Wikis) were a better option.
That was then. Now, they're coming around — but they are making meatball sundaes. They don't want to give up the old, but they want to at least touch on the new.
They are trying to shove a V6 engine right up the horse's backside.
Seriously.
- Marketing departments are not following (and sometimes not allowed) RSS feeds. How do they know what their customers are saying?
- Educational institutions are blocking sites and social (aka "personal learning") networks from students AND teachers. There's bad stuff out there! Do these folks also ban books?
- Organizations are ignoring using social media to keep their constituents in touch because — their members don't do that thing. How do they know this?
Turn your assumptions inside out. Find ways to improv and improve how others are using these tools.
P.S. I have a box of carbon paper for those still using that stuff.
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
