Part of the conversational media "thin-slice" I teach others is to look for generous use of hyperlinks. Lazy is the writer who doesn't seek and find relevant pages to link out to, and woe to them when they want more "Google Juice."
Gone are the days when users didn't know what the back button did, because now it's one of the most used buttons on our browsers. You can no longer build walls to keep them in and on your site (unless you want to duplicate the mistakes of the old-AOL model).
No Thru Traffic? Don't be a roadblock — be the resource!
Use plenty of relevant hyperlinks to other resources. Extend the conversation outwards.It's the core of our Blog Posting Mantra. It also is part of the Give 'em Eye Rest practice.
Related Elsewhere:
- 11 Ways to Increase Your Chances of Being Linked to by a Blogger
- 5 Reasons You Should Link Out to Others
- How Linking to Others Can Get You Lots of Links in Return
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
