Shortcuts and Microwave solutions. Comfort Zones and False Security. I hear them a lot – here's an all-time favorite (The F2F Networking crutch):
Me: "Awesome – got a business card?"
Them: "Err….umm…well I haven't got them printed yet."
Me: "Right."
One of the fastest-growing crutches though is the Video Blogging excuse:
Me: "Bull -::::cough:::::"
Sit down and I'll explain my response.
- You still have to compose your thoughts to do the video (it's called writing)
- If I buy this excuse from you, will you also hope I buy the "I'm having a bad hair day" excuse tomorrow?
- Don't try to write right, talk write (write like you talk)
- You think video-ing will save you time? After the 16th take of the first cut, sit down and punch the keys! YTMND
- Even if you do video blogging (and frankly, you should!) do it along with text — not instead of text. Text is still the most searchable content you can produce.
Yes video. Please do. But don't use it as a temporary crutch to avoid writing. Your You're composition teacher retired (or probably should have long ago!)
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
