Twitter Reading: Skim, Scan, And Save … then Share

About a year ago, I offered up a Feed Reading Strategy: Skim, Scan and Save. After a year, it’s time to start sharing, because sharing information has become a habitude for the 21st century literacy. It’s a combination of communication and collaboration. But who has time?  We do if done smartly.

Here’s how I do the 4 S’ on Twitter (though I can do the same with Google Reader too).

Skim – I glide by when I first open Twitter like I’m on a thin sheet of ice. As I’m gliding, I’m looking for the influentials (e.g. @AlexKaris, @JasonFalls, @Jowyang, @AmberCadabra @MackCollier, et al) and keywords that I’m used to looking for.

Scan – When I find someone or something I’m skimming for, I’ll scan (a quick read) the individual “tweets” or postings. If there is a URL within the tweet, I won’t click on it right away. Instead, I’ll save that tweet.

Save - If I think I’ll find value (and more so, if I think you will find
value), I’ll star the tweet which places it in my Favorites section

Share – Each day (usually at the end of the day), I’ll go through those I saved
and either tweet them or schedule them for later using HootSuite.

A couple of quick thoughts (I’ve tweeted these previously):

1. I prefer ReTweeting (that’s the RT part) a bit after the original. There’s lots of cross-over community on Twitter (birds of a feather and all…), so everyone benefits if the RT is well after the original.
2. A great tweet bears a repeat (I shoulda Twittered that), so share great stuff with your tweeps.
3. Why so serious?

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Find Your Social Media ROI

I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.