"A mild-mannered message – delivered to a mild-mannered audience – will deliver mild-mannered results." Mike Wagner
In other words: Mediocrity plus Mediocrity begets Mediocrity.
Too many speakers / bloggers / teachers / preachers get stuck in the middle, trying to please everyone. The end result is lukewarm. If they love you (your message), there exists passion. If they hate you (your message), there exists passion. The middle? Pretty damn near apathy.
Kathy Sierra had this great image from her post, Be Brave or Go Home
Much of the timidity probably comes from fear. Ad Man, George Lois says, "Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens."
In the spirit of Seth Godin’s "Safe is Risky" mantra, remember that your current "safe" boundaries were once unknown frontiers.
Be Bold!
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Find Your Social Media ROI
I hear it from a lot of business owners: “Where is the ROI with all this Social Media?“ If this is a question you ask yourself, maybe we should work together a bit more. We can work together solo, or via a professional learning community. Find and increase your ROI. There is a “there” there.
